You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Television.
ANA has found 472 results for you, in 198 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Pushing picture matching to the limit

This paper provides a summary of BBM Canada's picture matching experience over the last four years. The authors focus on how well picture matching compares with DFM, how multimatching is handled, the problem of unmatched viewing, picture matching's...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Ken Purdye, Pasquale A. Pellegrini
June 9, 2002
×

Citation

Purdye and Pellegrini (2002a, June 09). Pushing picture matching to the limit. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pushing-picture-matching-to-the-limit


Research papers

The end of measurement as we know it?

This paper examines the problems and pitfalls of today's sample-based media measurement services with particular reference to television. The author suggests that sample-based measurement is rapidly becoming defunct in its ability to reflect what is...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Andrew Green
Company: OMD Group
June 9, 2002
×

Citation

Green, A. (2002a, June 09). The end of measurement as we know it?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-end-of-measurement-as-we-know-it-


Research papers

The Mediacabsat over-sample

In September 2000 the Cable and Satellite Committee and the French Cable and Satellite Channels Association (ACCeS) decided to launch Mediacabsat, the new audience measurement system for the new thematic programme generation. Until this time,...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Gildas Roy
Company: Mediametrie
June 9, 2002
×

Citation

Roy, G. (2002a, June 09). The Mediacabsat over-sample . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-mediacabsat-over-sample-


Research papers

Pathways to measuring consumer behavior in an age of media convergence

The television medium is in the early stages of re-invention fostered by applications of digital technology, which have the potential to fundamentally change the way brands are marketed as consumers begin interacting with content. As such, tomorrow's...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Stacey Lynn Koerner, David Ernst, Henry Jenkins, Alex Chisholm
June 9, 2002
×

Citation

Koerner, Ernst, Jenkins and Chisholm (2002a, June 09). Pathways to measuring consumer behavior in an age of media convergence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pathways-to-measuring-consumer-behavior-in-an-age-of-media-convergence


Research papers

The ROI ratio

The authors recently analyzed the audience delivery patterns of sixty different media schedules each comprising three media elements - one primetime network television program, one national consumer magazine and one national consumer website. The...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Craig T. Gugel, Cheryl Idell
June 9, 2002
×

Citation

Gugel and Idell (2002a, June 09). The ROI ratio. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-roi-ratio


Research papers

Who will write the book?

This paper seeks to establish the extent to which the same consumers will view television and surf the Internet given access to both media. The results are drawn from a single-source panel in which both viewing and surfing was tracked for...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Ian Garland
Company: Nielsen
June 9, 2002
×

Citation

Garland, I. (2002a, June 09). Who will write the book? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/who-will-write-the-book-


Research papers

A single-source multimedia study

Using a television diary survey sample as the base, additional information on readership of individual newspapers and magazines and visits to specific websites was collected by means of a return to sample telephone interview. This paper concentrates...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Terry Rushbrook, Paul Street
June 9, 2002
×

Citation

Rushbrook and Street (2002a, June 09). A single-source multimedia study . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-single-source-multimedia-study-


Research papers

The role of niches and elites in TV audience fragmentation

The paper describes a preliminary approach to understanding the dynamics of niche viewing populations and their role in supporting multiple viewing options within an increasingly fragmented television landscape. The paper's arguments are informed by...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Stacey Lynn Koerner, David J. Leroy
June 9, 2002
×

Citation

Koerner and Leroy (2002a, June 09). The role of niches and elites in TV audience fragmentation . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-niches-and-elites-in-tv-audience-fragmentation-


Research papers

The Holy Grail

This paper describes a strategic market research investigation conducted throughout Latin America. The primary objectives of this investigation focused on segmenting the television viewing audience; determining viewer loyalty and brand equity toward...

Catalogue: Latin America 2002
Authors: Jesus Rodriguez, Cary J. Nadel
May 12, 2002
×

Citation

Rodriguez and Nadel (2002a, May 12). The Holy Grail . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-holy-grail-